Son of Sardaar, also known by the
abbreviated form SOS, is a 2012 Bollywood action comedy film directed by
Ashwni Dhir. The film features Ajay Devgan, Juhi Chawla, Sanjay Dutt
and Sonakshi Sinha in lead roles. It is a very intresting and romantic story and the movie just rocked.
The main theatrical trailer of nearly 2:23 minutes featuring the film's title was released on July 19, 2012 through Viacom 18 Motion Pictures' official YouTube channel. It received 3 million views till November 2012. The marketing of the film also involved public appearances by Ajay and Sonakshi in a Kaun Banega Crorepati episode, with prize money going to Salman Khan's charity Being Human, which was aired on November 18, 2012 on Sony TV.[18][19][20][21][22] Ajay Devgn and Sonakshi Sinha were celebrity guests to promote their movie Son of Sardar in Diwali special episode of 'Hero Sa Re Ga Ma Pa 2012' on 10 November 2012 at 9 PM.[23] The creators of the Son of Sardaar have released a set of images with Ajay Devgn's character Jassi posing at several well known landmarks around the world-Niagara falls to Big Ben in London to the tallest building in the world - the Burj Khalifa in Dubai,and Sydney opera house.[24] Special screening of Son of Sardaar was organised in Mumbai on November 9, 2012.[25] Ajay Devgn and Sonakshi Sinha promoted the film in Patna.[26] A special screening of 'Son Of Sardaar' was done for members of Indian cricket team.[27]
Plot
The story revolves around two families, whose leaders had killed each other many years ago. Two sons from the family left, Jaswinder Randhawa and Balwinder Singh are sworn enemies. Jaswinder has hidden in London, whereas Balwinder is waiting for his return in Punjab so he can take revenge for the death of his father. Now in modern day, Jassi Randhawa (Ajay Devgan) is an unemployed good-for-nothing who receives a letter from the Punjab Government concerning about buying his property in Punjab. To finalize and sell the property, Jassi leaves for Punjab. On the train, he meets & falls in love with Sukhmit (Sonakshi Sinha), who leaves at her station. In Punjab, Jassi accidentally hurts Billu (Sanjay Dutt), and seeing he is new to the area, Billu invites Jassi to his home, where he treats Jassi like a God. There, Jassi realizes that Billu is Sukhmit's brother. Soon enough, it turns out that Billu is actually Balwinder Singh, and realizes that Jassi is short for Jaswinder. However, Billu's family has one rule, a guest in the house should never be disturbed. Now, Billu must wait for Jassi to leave the house in order to kill him, but Jassi finds out, and comes up with a hilarious plan to foil Billu's shenanigans.Marketing
Son of Sardaar actors Ajay Devgn, Sanjay Dutt and Sonakshi Sinha promoted the film on the sets of Big Boss, hosted by Salman Khan in October 2012.[14][15] Ajay and Sonakshi also promoted the film at Indian Grand Prix, Buddh International Circuit on October 28, 2012.[16][17]The main theatrical trailer of nearly 2:23 minutes featuring the film's title was released on July 19, 2012 through Viacom 18 Motion Pictures' official YouTube channel. It received 3 million views till November 2012. The marketing of the film also involved public appearances by Ajay and Sonakshi in a Kaun Banega Crorepati episode, with prize money going to Salman Khan's charity Being Human, which was aired on November 18, 2012 on Sony TV.[18][19][20][21][22] Ajay Devgn and Sonakshi Sinha were celebrity guests to promote their movie Son of Sardar in Diwali special episode of 'Hero Sa Re Ga Ma Pa 2012' on 10 November 2012 at 9 PM.[23] The creators of the Son of Sardaar have released a set of images with Ajay Devgn's character Jassi posing at several well known landmarks around the world-Niagara falls to Big Ben in London to the tallest building in the world - the Burj Khalifa in Dubai,and Sydney opera house.[24] Special screening of Son of Sardaar was organised in Mumbai on November 9, 2012.[25] Ajay Devgn and Sonakshi Sinha promoted the film in Patna.[26] A special screening of 'Son Of Sardaar' was done for members of Indian cricket team.[27]
Release
Son Of Sardaar released in 2000 screens in India and 350 screens in Overseas.[12][28][29][30] Son of Sardaar got 300 more screens in second week.[31][32]Controversy
Two weeks before Diwali, Ajay Devgn sent an intimation notice to Yash Raj Films through their lawyer at the Competition Commission of India. The notice accused Yash Raj Films of monopolistic business practices and stated that they used "their dominant position in the Bollywood film market" to secure many high quality single-screens for their release Jab Tak Hai Jaan.[33] Yash Raj Films responded by saying that they were shocked and questioned Devgn's motives. The studio also dismissed Devgn's claim that high quality single-screens were unavailable by pointing out that they had only booked 1,500 single-screens for Jab Tak Hai Jaan out of the 10,500 available in India. The studio added that Ajay could have changed the release of his film as Yash Chopra announced on June 27, 2011 Jab Tak Hai Jaan would come out on Diwali 2012. Ajay announced the date of Son of Sardaar on May 29, 2012 and finalized distribution deals on October 4, 2012. He had a year to avoid a simultaneous release. Lastly, Yash Raj Films stated it was unfair to say they were in a dominant position. The studio only released a handful of films in 2012 while the makers of Son of Sardaar, Viacom 18 and Eros International, released dozens the same year.[34]
Release date: November 13, 2012 (initial release)
Producers: Ajay Devgan, N.R.Pachisia, Pravin Talreja
|
Juhi Chawla
Parmeet Kaur
- Release Date :
- 13th Nov 2012
- Genre :
- Action | Comedy | Romance
- Duration :
- 2hr 17mins
- Size :
- 200 mb
No comments:
Post a Comment
Comment Here And RQst Your Stuff ;)))