Son of Sardaar, also known by the
abbreviated form SOS, is a 2012 Bollywood action comedy film directed by
Ashwni Dhir. The film features Ajay Devgan, Juhi Chawla, Sanjay Dutt
and Sonakshi Sinha in lead roles. It is a very intresting and romantic story and the movie just rocked.
Plot
The story revolves around two families, whose leaders had killed each
other many years ago. Two sons from the family left, Jaswinder Randhawa
and Balwinder Singh are sworn enemies. Jaswinder has hidden in
London, whereas Balwinder is waiting for his return in
Punjab so he can take revenge for the death of his father. Now in modern day, Jassi Randhawa (
Ajay Devgan)
is an unemployed good-for-nothing who receives a letter from the Punjab
Government concerning about buying his property in Punjab. To finalize
and sell the property, Jassi leaves for Punjab. On the train, he meets
& falls in love with Sukhmit (
Sonakshi Sinha), who leaves at her station. In Punjab, Jassi accidentally hurts Billu (
Sanjay Dutt),
and seeing he is new to the area, Billu invites Jassi to his home,
where he treats Jassi like a God. There, Jassi realizes that Billu is
Sukhmit's brother. Soon enough, it turns out that Billu is actually
Balwinder Singh, and realizes that Jassi is short for Jaswinder.
However, Billu's family has one rule, a guest in the house should never
be disturbed. Now, Billu must wait for Jassi to leave the house in order
to kill him, but Jassi finds out, and comes up with a hilarious plan to
foil Billu's shenanigans.
Marketing
Son of Sardaar actors
Ajay Devgn,
Sanjay Dutt and
Sonakshi Sinha promoted the film on the sets of
Big Boss, hosted by
Salman Khan in October 2012.
[14][15] Ajay and Sonakshi also promoted the film at
Indian Grand Prix,
Buddh International Circuit on October 28, 2012.
[16][17]
The main theatrical trailer of nearly 2:23 minutes featuring the film's title was released on July 19, 2012 through
Viacom 18 Motion Pictures'
official YouTube channel. It received 3 million views till November
2012. The marketing of the film also involved public appearances by Ajay
and Sonakshi in a
Kaun Banega Crorepati episode, with prize money going to Salman Khan's charity Being Human, which was aired on November 18, 2012 on
Sony TV.
[18][19][20][21][22] Ajay Devgn and Sonakshi Sinha were celebrity guests to promote their movie Son of Sardar in Diwali special episode of 'Hero
Sa Re Ga Ma Pa 2012' on 10 November 2012 at 9 PM.
[23]
The creators of the Son of Sardaar have released a set of images with
Ajay Devgn's character Jassi posing at several well known landmarks
around the world-Niagara falls to Big Ben in London to the tallest
building in the world - the
Burj Khalifa in
Dubai,and Sydney opera house.
[24] Special screening of Son of Sardaar was organised in Mumbai on November 9, 2012.
[25] Ajay Devgn and Sonakshi Sinha promoted the film in
Patna.
[26] A special screening of 'Son Of Sardaar' was done for members of Indian cricket team.
[27]
Release
Son Of Sardaar released in 2000 screens in India and 350 screens in Overseas.
[12][28][29][30] Son of Sardaar got 300 more screens in second week.
[31][32]
Controversy
Two weeks before Diwali,
Ajay Devgn sent an intimation notice to
Yash Raj Films through their lawyer at the Competition Commission of India. The notice accused Yash Raj Films of
monopolistic
business practices and stated that they used "their dominant position
in the Bollywood film market" to secure many high quality single-screens
for their release
Jab Tak Hai Jaan.
[33]
Yash Raj Films responded by saying that they were shocked and
questioned Devgn's motives. The studio also dismissed Devgn's claim that
high quality single-screens were unavailable by pointing out that they
had only booked 1,500 single-screens for
Jab Tak Hai Jaan out of the 10,500 available in India. The studio added that Ajay could have changed the release of his film as
Yash Chopra announced on June 27, 2011
Jab Tak Hai Jaan would come out on
Diwali 2012. Ajay announced the date of
Son of Sardaar
on May 29, 2012 and finalized distribution deals on October 4, 2012. He
had a year to avoid a simultaneous release. Lastly, Yash Raj Films
stated it was unfair to say they were in a dominant position. The studio
only released a handful of films in 2012 while the makers of
Son of Sardaar,
Viacom 18 and
Eros International, released dozens the same year.
Jab Tak Hai Jaan received positive to mixed reviews from
critics in India and positive reviews from critics overseas. It also
opened well at the box office. Various websites have opined that the
film might have drawn inspiration from the Graham Greene novel The End of the Affair.[8] Box Office India declared the film a "hit" in India and a "blockbuster" overseas.[9] However, the film's production company Yash Raj Films called the film a "worldwide blockbuster".[10] Jab Tak Hai Jaan is one of the highest-grossing Bollywood films of all time in India and the third highest-grossing Bollywood film of all time overseas after 3 idiots and My Name Is Khan.
